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What is your area circulation?
Can I subscribe to Coffee News?
How often do you publish
and where are you distributed?
How long has Coffee News been in existence?
How long have you been publishing in the area?
What's the monthly contest all about?
Can restaurants advertise
in Coffee News?
How much is an
ad?
Why do you
recommend that the ad run for at least 13 weeks?
How do I pay for the ad?
Do I need to design the ad?
Can I change an ad now and
then?
Q: What is your area circulation?
A: Look for us everywhere from fine dining to fast food. 70% of our locations are restaurants, delis, coffee houses, etc. Everywhere people grab a bite to eat or enjoy a cup of coffee. The remaining 30% are distributed to places were people are known to wait such as car washes, oil and lube changes and doctors offices.
Q: Can I subscribe to Coffee News?
A: You cannot currently subscribe to Coffee News. It is a free publication distributed primarily at restaurants or any other place where you might have some time to read while waiting.
Q: How often do you publish and where are you distributed?
A:
New issues are distributed weekly to restaurants, delis, coffeehouses, etc. Its purpose is to provide POSITIVE, ENJOYABLE reading to those waiting for their meals (seen by a high number of readers 3 meals a day!) or relaxing over a cup of coffee. With Coffee News, there is no BAD news - only trivia, fun facts, local events, and other fun things that draw attention (like the chance to win cash each month). To see the locations where you can pick up a copy of Coffee News, visit the distribution area of this web site.
Q: How long has Coffee News been in existence?
A:
Coffee News was originally researched and founded by Jean Daum in Winnipeg, Canada in 1988. It has grown to over 600 locations in 50 countries worldwide!
Q: How long have you been publishing in area?
A: Our debut edition hits the stands in mid-February of 2008.
Q: What's the monthly contest all about?
A: Each month we hide a small "Bill, the Coffee News Guy" icon in one of the ads. We hold a drawing and have a monthly prize winner. This has proven to be a very popular contest around the world. This contest is great for our advertisers as well, as it encourages our readers to look through all of the ads in order to find the "Coffee News Guy"! There is only one way to enter the contest and that is by using our on-line entry form.
Q: Can restaurants advertise in Coffee News?
A:
No. As a courtesy to all our restaurant and coffee shop clients in the area, we offer the protection that no business in the restaurant industry will be allowed to advertise in Coffee News. Although most restaurants would love to have an ad, they are disallowed automatically. The reason -- a Burger King ad in Coffee News, for example, would have every McDonald's refusing to carry Coffee News. No restaurant would welcome their competitor's efforts to take away their customers right inside their own premises, so they would naturally kick them out -- and Coffee News
too.
We do offer restaurants carrying Coffee News a free location listing on our web site showing our readers where they can pick up a free copy of Coffee News. Restaurants also may buy an ad on our web site, since these on-line ads are not displayed in restaurants and coffee shops. Though the benefits of advertising in our weekly printed Coffee News are tangible and many, businesses which advertise on our web site enjoy benefits of 24/7 exposure and a high-traffic web site. Not only is our web site address prominently featured in our weekly editions, as well as our own on-line ads and off-line promotional materials such as business cards and branded clothing. But our readers' contest also promises to attract hundreds of visitors to our web site, as that is the only place to enter the contest.
Q: How much is an ad?
A: Ads in Coffee News
are less expensive than other print media, so the small business person can easily afford to advertise. You can advertise in Coffee News for a fraction of the cost of other media! So unless another company in your "category" of business is already advertising in the edition, it is open to you. Remember all ads in Coffee News are “EXCLUSIVES”, meaning we only allow one type of business in each edition, allowing our advertisers to LOCK OUT their competition - unlike any other publication in town! Details.
Q: Why do you recommend that the ad run for at least 13 weeks? A:
A good ad is like a seed for a fruit tree. Repetition is its water. Weekly consistency is its sunlight. The longer your seed is allowed to grow in the mind of the public, the greater and greater your harvests will be. What size harvests do you want to see?
For more, read about "the benefits" of advertising in our Coffee News article,
Repetition!
Q: How do I pay for the ad?
A: We offer you a lot of flexibility in how you choose to pay for your ad. You may pay for the ad by cash, check, autodraft, or Visa/Mastercard. We offer a monthly Direct Debit plan. A 5% discount is offered for 12 month prepayment.
Q: Do I need to design the
ad?
A:
No... No...We'll work with you to create one. Our Ad Production fee runs $30 with no charge for changes.
Q: Can I change an ad now and then?
A: Yes, you can. There is never a charge for minor ad changes, which may be e-mailed, faxed or phoned in.
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